Client: PF Singapore
Agency: Paprika
Premier Farnell is an exclusive distributor of electronic parts all over the world. For one of the branding campaigns, we have developed a print concept ( that was printed on electronic news magazines ) that utilized a "small to big" idea - a small part or electronic chip comprise big ideas; aspirational visuals of space shuttles, race cars, and various automobiles were utilized.
For the site adjustments, Paprika developed a concept for a promo game - to allow users to purchase from the E-store, and for a minimum spend, they avail of a chance to win electronic gadgets, such as Ipod touch, LCD tvs, etc. These are highly localized per country, so varied products and vouchers may be introduced. Again, aligning with the brand's values of being one with the customers, contemporary , and efficient in service, the campaign generated a lot of buzz for electronic engineers all over.
// *Full visuals are supplied on a request basis. Email camille.delrosario@gmail.com
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