Client: Quantedge
Agency: Paprika
Quantedge is an identity project for a financial investment company. The challenge is to create a brand identity and collateral set that will reflect the company's various attributes : Stable, reliable, relationship-focused and inspired.
The solution was to create a corporate identity that reflected the brand's traditional voice - as inspired by a lot of bank identities and financial institutions. At the same time, a contemporary inspiration was given; adding two vertical arrows to express the edge of this company against the rest. The identity is simple, yet a classic set that can be used in various media.
The website also reflected this; Adding symbolic photography to suggest that this is not just another lifestyle brand- It is focused on direction, strength, and relationships. The website is also very clean and easy to update - a consideration for the company to be able to update it on their own.
// *Full visuals are supplied on a request basis. Email camille.delrosario@gmail.com
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